Mikko Men’s: Why we choose European brands
At Mikko Men’s, we believe that great style starts from the ground up. That’s why we source our collection from Europe – where craftsmanship, innovation, and all-day foot comfort go hand in hand.
European shoemakers have spent generations perfecting their craft, combining heritage techniques with cutting-edge technology to create footwear that looks sharp, and is built to last.
From premium materials to thoughtful design details, every brand we stock at Mikko meets the highest standards of quality and performance.
Here’s why that matters to you.
1. Quality that stands the test of time
There’s a reason why Europe is considered the home of great shoemaking. Many of our brands have been crafting footwear for over a century, passing down expertise from one generation to the next. These artisan shoemakers prioritise quality materials – such as full-grain leathers and robust rubber outsoles – sourced responsibly to ensure durability and comfort.
What’s more, they are consistently adapting to create superior comfort. By blending forward-thinking technology with the wisdom of the past, our selected European brands have truly perfected the art of premium footwear.
2. Technology that works for you
Men’s footwear isn’t just about aesthetics – it needs to perform. That’s why we specifically choose brands that embrace modern innovation to enhance comfort, durability and support.
To us, footwear should be designed for living. With the wearer’s needs in mind, our brands use ingenious technology such as injection moulding for flexible contoured comfort, Gore-Tex membranes for all-weather protection, Michelin or Vibram soles for durable grip, and XL ExtraLight® non-slip EVA outsoles for lightweight shock absorption.
3. Designed for the perfect fit
Whether you have a slimmer foot, a wider foot, or somewhere in between, European brands are renowned for offering the fit you need, with a plethora of options to suit all Kiwi foot shapes.
Many of our brands incorporate memory foam or Ortholite insoles for extra cushioning, as well as adjustable width options to ensure a precise fit. In particular, our German brands – Pius Gabor, Rieker, Ara and Bugatti – focus on wider foot fittings with built-in comfort.
Whether it’s the ease of slipping on a Chelsea boot in the morning or the tailored support of a lace-up shoe that adjusts to your foot, these small but thoughtful details make all the difference.
Ultimately, every footwear brand we select is chosen with purpose – combining craftsmanship, innovation, and comfort to bring you the best of European design.
A well-made shoe doesn’t just last longer; it also moulds to your foot over time, becoming even more comfortable with wear. Whether you’re after an everyday staple or a polished dress shoe, our European brands deliver timeless style without compromise – every time.
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Mikko Men’s is for the contemporary man who values quality, sophistication, and long-wearing comfort. Prioritising authentic craftsmanship, superior design, and the latest innovation, all of our footwear styles are hand-picked from artisan brands that we consider the best in the world. We are proudly NZ and family-owned.
Like our Facebook and Instagram page to see new arrivals and get inspiration. Visit our Mikko Men’s stores in Auckland, Wellington or Christchurch to experience the Mikko difference or shop online.
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